The story
This started with personal frustration.
The decision that vanished
Working in Figma, a direction was agreed. Three days later nobody could find where that decision was made, who made it, or why. The context had disappeared entirely.
The invisible work
Junior team members were doing brilliant work — sharp thinking, strong outputs, real impact. And nobody ever saw it. No record, no attribution, no credit at review time.
The growing cognitive load
As responsibilities grew, so did the weight of tracking not just your own work but how everyone else's decisions were affecting yours. Things outside your control grinding everything to a halt.
The question nobody could answer
Something went wrong. Revenue dropped. A project failed. And the only answer available was a shrug — because the decisions that caused it had disappeared into meetings months ago.